“You must take action now that will move you towards your goals. Develop a sense of urgency in your life.” – Les Brown

We have always known that life is short. We even say it ourselves all the time. “You never know what could happen!”

How often do we say those things, but then just go about our days as normal? Not only our days, but our weeks, months, and even years.

Goals remain dreams, projects go unfinished, passions stay unexplored. This is the tragedy of life.

Now, though, in 2020 – we have all been starkly reminded of just how true all of this is. In quite literally the blink of an eye we had an entire planet screech to a halt. Businesses are closing, families are physically separated, and tragically, many have been lost.

There is no greater reminder of just how fragile life is than this.

While a devastating and challenging time, we are given an opportunity to emerge stronger and more driven than before. Not just in business, but in life. Driven to connect with each other, driven to build relationships, driven to make the most of every moment – but not in a cliche’ tagline sort of way, by actually doing it for real.

No matter what your goals are, there is something you can do today in order to move closer to them. If you want to lose weight, skip that dessert tonight. If you want to take a step forward in your career, research helpful podcasts right now. You don’t need to spend money to learn, grow, and improve.

Every single piece of information you’ll ever need in order to reach your goals is quite literally at your fingertips. Whether you are reading this on a computer, tablet, or smartphone, you can use that very same device to access any piece of knowledge you need.

So – why do we wait when we have the ability right now?

We think we have time. We will do it tomorrow, or next week, or after that next paycheck, or after the holidays.

There will always be another “thing” in life we could make an excuse around. There is never a perfect time to take action or move forward. Anyone who has set one of these parameters for themselves and not seen it come into fruition can understand that. You can probably understand that.

If you’re not driven to immediate action by your goals, put some time into gaining clarity around why you’re really pursuing them. What meaning does accomplishing “X” have to you? Are you truly driven by the journey, the outcome, the impact you will have?

If you keep procrastinating, the answer is probably no. There’s nothing wrong with that, it simply means it’s time to re-evaluate why you’re doing what you’re doing.

Everyone who ever accomplished something great had the same 24 hours in their day as you do, the only difference is how they chose to use them.

There is one universal truth when it comes to moving towards your goals: The right time is always now.